Session: Decisions Don’t Fail; Ownership Does
Why No One Is Accountable for the Hardest Calls in Modern Companies
When a decision goes wrong, companies blame the data, the forecast, or the market, but rarely the system that produced the decision. This talk argues that most organizations have no clear ownership over decisions that span Product, CX, and Revenue, leaving critical calls to be negotiated rather than made. Claudia introduces decision intelligence as a way to encode ownership, assumptions, and tradeoffs directly into the system—not into meetings. The result is faster action, fewer reversals, and decisions that don’t unravel the moment someone asks “but what if…?”
Bio
Claudia Natasia is the CEO and Co-Founder of Riley, a decision intelligence platform built for a world where dashboards explain the past, but leaders need answers in the moment. Riley turns fragmented customer data into shared, trusted decisions, replacing ad-hoc narratives and meetings with a system that tells teams what to do next, while there’s still time to act.
Prior to founding Riley, Claudia led product, research, and data science teams across enterprise software and financial technology. Her work supported companies through international expansion, acquisition, and growth to multi-million-dollar revenue, contributing to a combined valuation of over $5B.
Claudia holds an MBA from the Haas School of Business and Bachelor’s degrees from the University of California, Berkeley